Market Research Analysts and Marketing Specialists

Gathering information through research on marketing and sales of products and services, these specialists use statistical data analysis to prepare reports summarizing data through graphs and write-ups of complex findings. To accomplish this, they collect data on competitors – analyze pricing, sales and marketing approaches. They explore customer demographics, preferences, and purchasing patterns, creating surveys or using existing data. They help equip companies with information to make informed decisions about their place in the market, and best methods of marketing, sales, and distrubiton