Maintain positive relationships with existing accounts and recruit new accounts.Persuade clients to use advertising by explaining how certain types of promotions will increase awareness and sales of their product or service.Manage account estimates, payments, correspondence, and agreements; be responsible for keeping customers happy and accounts profitable and current.
Skills and Knowledge (Strengths and Talents)
Marketing / sales – understand marketing strategies for increasing sales, including methods used to assess consumer needs and satisfaction, persuade people, and distribute marketing materialsMedia communications – be knowledgeable of various ways to share information through print and digital media means and the most effective ways to combine and implement them to accomplish a goalClerical – knowledge of filing systems, software, equipment and procedures used to maintain office records and support daily functionPersuading – presenting convincing arguments to obtain a desired belief or action from othersListening – actively attend to what others are communicating, evaluating your own understanding and asking questions as needed while not interrupting at inappropriate times Social awareness – perceive the verbal and nonverbal responses of others; understand the cause of the reaction and be able to adapt your approach if necessary Speaking – clearly and effectively communicate information through an oral presentation or conversation Writing – communicate clearly and effectively in writing in a manner appropriate for the audience Customer service – know relevant guidelines, procedures, and methods for preventing and solving customer issues
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