Coordinate the advertising strategy for a product, service, or event for an organization or particular account. Develop and manage the creation and distribution of promotional materials such as on-line ads, paper flyers, contests, etc. Work as part of a team in an office or on site at an organization. May involve travel to meet with executives or promote a product or event.
Collaborate with clients, executives, sales departments, advertisting agencies, and other marketing specialists to develop a strategy and materials for promoting a product, service, or event. Monitor the progress of a team, review and edit printed and electronic material, and ensure adherance to the strategy and schedule. Analyze marketing data and apply advertising principles to increase sales or support. Keep projects running smoothly.
Skills and Knowledge (Strengths and Talents)
Marketing / sales – understand marketing strategies for increasing sales, including methods used to assess consumer needs and satisfaction, persuade people, and distribute marketing materialsMedia communications – be knowledgeable of various ways to share information through print and digital media means and the most effective ways to combine and implement them to accomplish a goalProject management – coordinate the steps and team members of a project and keep to a schedule with effective time managementListening – actively attend to what others are communicating, evaluating your own understanding and asking questions as needed while not interrupting at inappropriate times Social awareness – perceive the verbal and nonverbal responses of others; understand the cause of the reaction and be able to adapt your approach if necessary Speaking – clearly and effectively communicate information through an oral presentation or conversation Writing – communicate clearly and effectively in writing in a manner appropriate for the audience Critical thinking – use logic, reasoning, and problem solving skills to evaluate the effectiveness of solutions, determine the validity of conclusions, and identify the pros and cons of different approaches
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